I've been early twice.
First to SEO. Now to AI agents.

Equitymind Ventures. Growth advisory, AI agent strategy, and capital formation. Built by someone who helped shape an industry the first time, and is doing it again.

See the Programs Joe's Story
Enterprise clients: MGM Resorts·Caesars Entertainment·Palms Casino·Microsoft·Enterprise Rent-A-Car   |   Stages: Stockholm·São Paulo·Las Vegas·London·Tokyo·Toronto·New York·Chicago·Silicon Valley·Miami

About

The Last Time a Technology Shifted This Fast, Most People Missed It.

In the early days of SEO, a small group of practitioners understood what was coming before everyone else did. I was in that group. I focused on white hat strategy and real content driving real conversions, building a 25-year career working with the world's largest brands and speaking at conferences on five continents.

Now I'm watching the same inflection point arrive again, this time in AI agents. I've built an AI-powered chief of staff for my own business, a system of named sub-agents handling research, content, outreach, and lead generation around the clock. The programs and advisory work on this site come from that foundation.

Track Record

Pattern Recognition at Scale

✦ 25+ years in growth marketing, SEO, and digital strategy
✦ Pioneer SEO practitioner, among the small group who shaped the discipline
✦ Practicing GEO (Generative Engine Optimization) for AI-era search visibility
✦ Enterprise clients: MGM Resorts, Caesars Entertainment, Palms Casino, Microsoft, Enterprise Rent-A-Car
✦ International speaker: Stockholm, São Paulo, Las Vegas, London, Tokyo, Toronto, New York, Chicago, Silicon Valley, Miami + more
✦ Founding Advisor at Klout. Sold in 5 years to Lithium Technologies for $200M, subsequently acquired by Vista Equity Partners for $350M.
✦ Seven-time founder · Three exits
✦ Active portfolio advisor across defense tech, eSIM technology, ecommerce, entertainment, rail, and cybersecurity
✦ Business Mentor at Chapman University's Leatherby Center for Entrepreneurship
✦ Business Mentor at Plug and Play Tech Center Venture Capital
✦ Venture Growth Lead at Expert Dojo Venture Capital
✦ AI agent practitioner, running a full AI chief of staff and sub-agent team

How I Work

The Equitymind Advisory Model

I don't just advise. I embed. Here's the model I run across my portfolio companies:

① Engage & Join I join as a senior advisor or temporary C-level executive (Cofounder, President, COO) until I can find the right permanent fit.
② Network Scan I scan my network to identify who I know that can move the needle: advisors with complementary skills, domain experts, strategic partners.
③ Build the Team I broker additional advisory board members, or senior leadership and C-level executive placements, who bring new strategies, networks, or credibility that improves the company's trajectory.
④ Raise Capital I work on raising seed or pre-seed capital to get the company launched and to its first milestone, leveraging my investor network and the credibility the advisory board provides.
⑤ First Clients & Partners I make introductions to the company's first significant paying clients or strategic partners, often the relationships that prove the business model.
⑥ Scale & Raise Again With traction established, I bring in a domain expert who may replace my operational role, and we go raise an extended seed or Series A with proof points in hand.

What's new in 2026: I now deploy my AI agent team (SEO, GEO, social media, and lead generation sub-agents) to run growth operations for every company in the portfolio. The same infrastructure that powers my own business is available to the companies I advise.

Portfolio

Active Companies

A selection of companies where I serve in an active advisory or executive capacity.

American Drone Factory

American Drone Factory is building U.S.-based constrained-parts manufacturing capacity for drones and unmanned systems, bringing Polish and Ukrainian battlefield-tested technology into American production, training, and deployment channels. The company focuses on resilient domestic supply chains, rapid iteration, and practical systems proven in real-world contested environments.

Cofounder and COO → Visit americandronefactory.com

ApexLinx

eSIM technology company delivering embedded connectivity solutions for global mobile users. Innovative widget-based distribution model targeting international travelers and ecommerce customers.

Cofounder & CMO → Visit apexlinx.com

Dreamstar Lines

Vertically integrated railroad technology company building overnight premium sleeper rail service in the United States. Initial route targets Los Angeles to San Francisco ahead of the 2028 Olympics.

Senior Advisor

GutCheck

Biometric authenticity detection for video calls and content. Analyzes viewer response and subject behavior to detect potential manipulation in real time. Privacy-first edge-processing protects user data while delivering authenticity verdicts instantly.

FOUNDER & CEO → Visit gutcheck.you

HumMatch

HumMatch is an AI-powered vocal intelligence platform that helps people find songs they can actually sing. By turning three quick hums into a private Vocal ID, HumMatch compares a person’s vocal range and comfort zone against a large song-fit catalog to recommend better solo, karaoke, Drive Mode, and SquadMatch setlists for individuals, friends, and groups.

FOUNDER & CEO → Visit hummatch.me

Reactr

Reactr is a permission-based audience reaction intelligence platform that helps studios, brands, and creators capture real viewer response to trailers, videos, and campaigns in the moment. By combining opt-in reaction capture, shareable fan content, and AI-powered emotional and engagement analysis, Reactr helps teams understand what truly resonates, identify the moments that hit hardest, and turn audience reaction into both actionable insight and organic amplification.

Cofounder & CEO → Visit reactr.gg

ResidencyIQ

ResidencyIQ is an AI-powered residency intelligence platform that helps individuals and tax professionals establish and defend tax residency with audit-ready evidence. By combining mobility tracking, document management, connected financial data, and AI-powered evidence analysis, ResidencyIQ creates a defensible record of a person’s “circle of life” while helping reduce residency audit risk.

Founder and CEO → Visit residencyiq.app

SecureMac

Cybersecurity built exclusively for Mac. SecureMac protects the machines that power AI-driven businesses, and serves as the security layer of choice for OpenClaw environments. For any operator running an AI agent stack on Apple hardware, SecureMac is the standard.

Senior Advisor

AI Strategy · SEO · GEO · OpenClaw

Growth in the Age of AI Search

Traditional SEO built my career. GEO (Generative Engine Optimization) is the practice of ensuring your brand appears in AI-generated answers from ChatGPT, Perplexity, and Gemini, and it's what I'm building now. The businesses that get both right in 2026 will own their categories.

I've built an AI agent team that runs SEO research, content generation, GEO positioning, social media, and outbound lead generation autonomously, and I deploy it across every company I advise. The programs below teach you to build the same infrastructure for your own business.

OpenClaw Setup & Integration

OpenClaw is the most powerful AI agent platform available for business operators today. I deploy fully customized OpenClaw installations for startups, growth-stage companies, and enterprise teams. Custom agent configuration, Telegram-based command interface, memory architecture, scheduled automations, sub-agent teams, and CRM integrations built to your workflow. I architect and configure the entire system from day one. From solo founders to enterprise deployments.

→ Get a Custom OpenClaw Setup

The AI Chief of Staff Program

A hands-on program that walks you through building and deploying your own AI agent from scratch. Covers agent architecture, memory design, sub-agent configuration, Telegram command interface, heartbeat scheduling, and daily brief automation. Includes pre-built templates for five business types: founder, advisor, operator, content creator, and sales professional. You finish with a fully operational AI agent running your workflows, not a course certificate collecting dust.

→ Enroll on Kajabi

Enterprise SEO + GEO Strategy

A comprehensive growth strategy that combines 25 years of enterprise SEO methodology with a GEO layer built for the AI search era. Covers technical SEO architecture, entity optimization, AI answer engine visibility (ChatGPT, Perplexity, Gemini), content infrastructure, and competitive positioning. Delivered with an AI-powered execution team that produces content, monitors rankings, and generates leads continuously. Built for agencies, growth-stage companies, and enterprise brands that want to own their category in both traditional and AI-generated search.

→ Inquire

Founder Workshops

Live or virtual workshops designed for startup teams and VC portfolio companies. Two tracks available: EQ for Founders (the emotional intelligence framework that builds investor trust, reduces team friction, and accelerates fundraising) and AI Agent Operations (hands-on build session that leaves every attendee with a working AI agent configured for their role). Both tracks can be combined into a full-day intensive. Delivered to Chapman University, Plug and Play Tech Center, and Expert Dojo VC portfolio companies.

→ Book a Workshop

Programs

What I've Built and What I'm Teaching

Every program is built from practice, not theory. These are the frameworks I use in my own portfolio and advisory work, packaged so you can implement them without spending months figuring them out yourself.

Business Model Ideation

I help founders refine business ideas, positioning, and go-to-market strategy using decades of experience building companies, advising operators, and presenting on the global stage. The work focuses on sharpening the core opportunity, identifying the strongest revenue model, pressure-testing assumptions, and turning early concepts into clearer, more investable strategies.

→ Inquire

Strategic Introductory Services

I’ve built a global network of builders, founders, advisors, operators, and investors across technology, media, AI, consumer software, cybersecurity, and venture. When there is a strong fit, I can help identify relevant connections, frame the opportunity, and make thoughtful introductions that create real strategic value.

→ Inquire

The Investor Deck Formula

The framework behind pitch decks that raise money. Story architecture, financial modeling for non-finance founders, and the narrative moves that turn a meeting into a term sheet.

→ Enroll

Raise Your First Round

For early-stage founders who haven't raised before. Cold outreach that works, warm intro strategies, what VCs actually look for, and how to use advisors as signal to institutional investors.

→ Enroll

Connect

Let's Talk

Investment opportunities, advisory engagements, speaking, or workshop inquiries. Send a note below.